How do I choose the right real estate agent to sell my house?

Question 1

Kathleen Militello · Accepted Answer

Choose someone who knows your specific market, tells you what you need to hear, and has a documented plan for pricing, marketing, and negotiation. Then verify the answer with your own eyes, because compatibility matters too. Interview a few agents and ask them to show, not tell: bring the comparable sales, explain the pricing logic, walk through a marketing plan, and tell you the real story of recent sales in your town. How they answer tells you how they work. Look for someone who communicates the way you like to communicate, someone who returns calls, and someone who has actual, recent experience in your neighborhood and price range, not just in real estate generally. And trust the feeling of being heard. The right agent listens more than they sell, because the plan has to fit your goals, not their commission. On the North Shore, the difference between a town expert and a generalist is visible in the comps they bring and the stories they can tell. Beverly, Ipswich, Gloucester, and the villages each have their own rhythms, and the right agent lives inside them.

Question 2

What separates a great listing agent from a mediocre one?

Kathleen Militello · Accepted Answer

Choose someone who knows your specific market, tells you what you need to hear, and has a documented plan for pricing, marketing, and negotiation. Then verify the answer with your own eyes, because compatibility matters too. Interview a few agents and ask them to show, not tell: bring the comparable sales, explain the pricing logic, walk through a marketing plan, and tell you the real story of recent sales in your town. How they answer tells you how they work. Look for someone who communicates the way you like to communicate, someone who returns calls, and someone who has actual, recent experience in your neighborhood and price range, not just in real estate generally. And trust the feeling of being heard. The right agent listens more than they sell, because the plan has to fit your goals, not their commission. On the North Shore, the difference between a town expert and a generalist is visible in the comps they bring and the stories they can tell. Beverly, Ipswich, Gloucester, and the villages each have their own rhythms, and the right agent lives inside them.

How do I choose the right real estate agent to sell my house?

Related questions

Ask your own version of this question.

Ready to make a smart move?