Rowley is for people who want space. Streets off Main Street and Route 1A hold larger lots, older and newer homes, and the rural quiet that has mostly disappeared from the coast. The town center remains the anchor: the common, the library, and the shops on Main Street.
Schools and daily life run through the Triton district: Pine Grove Elementary is in Rowley, and Triton Regional Middle and High Schools sit on the shared campus in Byfield, minutes away. Newburyport's downtown is a short drive north for restaurants and the waterfront, and Ipswich is close by to the south.
The commute is where Rowley surprises people: Rowley Station is an MBTA stop on the Newburyport/Rockport Line, with service to Boston's North Station in under an hour. If you are comparing station towns, my commuter rail guide lays out the whole line.